Jonathan Cole

Essentials of building a Brand: Consistency.

Definition of Consistency according to google:

the quality of achieving a level of performance which does not vary greatly in quality over time. In a world where new brands are popping up every other day you need to find a way to be relevant, being consistent is one way to be relevant.

Let’s show you how to be consistent.

Build Trust:

Customers and clients are more likely to trust a business that presents a professional, authentic and clear brand image.

Be Authentic:

When you stay true to a core identity, it shows that the identity is a part of who you are, not just something you created

for marketing or promotional purposes.

Be professional:

A cohesive brand looks more professional than a competitor that is all over the place with their marketing and identity.

This simply means things like logo position, font type use and color choice should be the same across all customer touchpoint (social media platforms, websites).


A consistent position clears up any confusion that customers and clients may have about who your organisation is and what it stands for. It also helps know what to expect from you.


Everything about your brand should be simple, engaging and memorable to your clients and customers. There’s so much noise all over already so make it easy for your audience to connect with your message.

Team direction:

Being clear about brand identity also helps your team stay aligned with core values and positioning. That way they all tell the same story about the brand however, from their own perspective which makes it genuine and engaging.

A brand isn’t just the way a company’s logo looks. It is about who they are and why they are in business, so be sure to document those values and guidelines and most importantly take your customers on the experience with you.


Jonathan Cole