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Product Life Cycle

Your product has 5 possible stages but product behaves differently in the market depending on if it’s old or new. Stage 1,…

Data Protection In Nigeria.

The National Information Technology Development Agency (NITDA) was established by an Act of National Assembly in 2007 to implement the Nigerian Information…

Innovative Food Brands in Nigeria

The restaurant and food scene in Nigeria is a fiercely competitive one. With new brands sprouting daily, the struggle to gain competitive…

Essentials of building a Brand: Consistency.

Definition of Consistency according to google: the quality of achieving a level of performance which does not vary greatly in quality over…