Stargrade
Redefining private security for Global Fortune 500 companies
Stargrade Solutions is a private security firm providing protection and journey management to individuals, corporations or governments. They help their clients navigate various environments across the world, ensuring they can do business anywhere without safety concerns.
Our mission was to completely transform the brand’s identity to reflect its core DNA and align it with the caliber of clients the company serves. We aimed to forge a memorable and recognizable brand identity that is visible yet understated.
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The original logomark consisted of a star, circular revolving arrows, and a G in the middle. We retained select graphic elements from the original design as a foundation for the new one. The new logomark was crafted to reflect precision, service, and stealth. It has two core graphic devices; a star and a radar motif.
The radar motif conveys our firm’s cutting-edge intelligence-gathering methods, enabling us to stay ahead of emerging threats and provide comprehensive security solutions. It embodies our dedication to anticipating and neutralising dangers promptly, ensuring our clients’ peace of mind through continuous monitoring and rapid response.
Stars in the military denote rank, battle honours, service history, ratings, and recognition for excellence. They visually communicate seniority, experience, proficiency, and prestigious distinctions, speaking to the level of service we deliver to our clients.
Precision embodies our firm’s commitment to operating with utmost accuracy, leaving no room for errors or oversights. We leave no stone unturned, ensuring meticulous preparation, rigorous training, and unwavering competency to deliver accurate and flawless execution every time. It represents the meticulous attention to detail that underpins every aspect of our work, from planning and strategising to execution and implementation.
The typography selected is Roboto, which offers a set of robust options that are simple, modern, and timeless, enabling us to communicate in a clear and straightforward manner.
We also designed and developed a website to further tell the company’s story.
In alignment with one of the values; stealth we crafted the content to not identify their clients but talk about the type of clients they serve.
The website also features insightful articles that provides strategic information about security for individuals and organisations.
We also optimised the company’s digital footprint to ensure clear and consistent communication across all channels.














